May 2007 Designated As Paso Robles Wine Month By
County and City Officials
Wine Retailers and Merchants Plan Promotions Centered Around Paso Robles Wines

(Paso Robles, Calif., May 8, 2007) - Today the County of San Luis Obispo's Board of Supervisors proclaimed the month of May 2007 as Paso Robles Wine Month. This announcement comes in recognition of the 25th Annual Paso Robles Wine Festival to happen on Saturday, May 19 and the 15th Annual Hospice du Rhone event which concluded on Sunday, May 6.

"I congratulate north county San Luis Obispo and the Paso Robles wine industry for reaching such a tremendous milestone (25th Annual Paso Robles Wine Festival)," states Supervisor Harry Ovitt, 5th District. "The wine industry and its impact on agriculture have provided a great benefit to the economic return of the County for over 25 years."

The County proclamation also compliments the April 17 resolution passed by the Paso Robles City Council where Mayor Frank Mecham. proclaimed the month of May as Paso Robles Wine Month. The proclamation invites the community in to commending the innovation and entrepreneurial spirit of the Paso Robles wine industry and celebrate the 25th Annual Paso Robles Wine Festival.

"I have seen the Paso Robles wine industry blossom first hand over the last 25 years," notes Paso Robles Mayor Frank Mecham. "To think that the event began when Paso Robles totaled 17 wineries and today there are over 170 that contribute to a cumulative economic impact of $1.8 billion in the County. That is something to be proud of and celebrated in this Paso Robles Wine Month!"

A Month long celebration
Paso Robles wine is further recognized through the month of May at a variety of merchants where discounts on Paso Robles wine are available. In addition to the tasting rooms of the area wineries, please be sure to visit these participating retailers for May wine specials:

Albertsons (Atascadero, Paso Robles, San Luis Obispo) - 10% off a large selection of Paso Robles wines, when purchasing 6 or more 750ml bottles.

Madonna Classic Gourmet Shop (San Luis Obispo) - 10% off all Paso Robles Wines during Paso Robles Wine Festival weekend, May 18 - 20, 2007.

Monterey Street Wine Company (San Luis Obispo) - 10% off all Paso Robles Wines during Paso Robles Wine Festival weekend, May 18 - 20, 2007.

Vons (Atascadero, Paso Robles, San Luis Obispo) - 10% off Paso Robles wines when purchasing 6 or more 750ml bottles.

The Wine Outlet (Atascadero) - Clearance Sale with discounts up to 50% off through Paso Robles Wine Month.

Paso Robles Main Street Merchants Association - Over 25 Paso Robles merchants are cooperating to create a special contest promotion where three packages for the 2008 Paso Robles Wine Festival will be drawn. Packages include overnight stay accommodations, dinner, and 4 tickets to the 2008 Paso Robles Wine Festival. Guests may register by simply visiting each of the stores. The drawing will be held on Monday, May 21. Call the Paso Robles Main Street Association 805-238-4103 for a complete list of stores participating or visit www.pasowine.com.

A Silver Anniversary - The 25th Annual Paso Robles Wine Festival
The Paso Robles Wine Festival began on Saturday, May 19, 1983 with 17 wineries showcasing their artistry in Paso Robles' downtown city park. At the time there were as many wineries in Paso Robles as there were featured in the park, with a little over five thousand planted acres of vines. Today there are over 170 wineries in Paso Robles, with 26,000 vineyard acres.

On Saturday, May 19, 2007 the 25th Annual Paso Robles Wine Festival will take place from 1 - 5 p.m. in the Paso Robles downtown city park. This is a ticketed event where ticket holders only will be granted access to the park. Silver Pass tickets ($75) were available for advance purchase only and sold out on Friday, May 4. General Admission ($50) and Designated Driver/Child tickets ($15) remain on sale. All tickets are limited and advance purchase is highly recommended. Tickets can be purchased at www.pasowine.com or by calling 800-549-WINE.

An event weekend not to be missed - May 18 - 20, 2007

Friday, May 18
Wine Festival Weekend begins with the Paso Robles Wine Festival Golf Tournament. This shotgun start pops at 8:30 a.m. on Friday morning at Hunter Ranch Golf Course in Paso Robles. This event is sold out.

Treat yourself to one of the many winemaker dinners, parties or private celebrations at a Paso Robles winery or restaurant.

Saturday, May 19
The 25th Annual Paso Robles Wine Festival begins at 1 p.m. (1 p.m. for Silver Pass holders and 2 p.m. for General Admission) and concludes at 5 p.m. A complimentary parking shuttle begins service from the Paso Robles Event Center at 11:30 a.m. and concludes at 5:30 p.m. Don't forget that many of the area wineries are also open on Saturday.

Sunday, May 20
Brunch, open houses, new release party, barrel tastings, barbeques, and more can be experienced at over 100 area wineries. Each event featuring premium Paso Robles wines of course!

Visit www.pasowine.com for more information and full description of the daily activities throughout the 25th Annual Paso Robles Wine Festival weekend.


The Paso Robles Wine Country Alliance, represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California's Central Coast, Paso Robles Wine Country is California's fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 170 wineries.

For more information, visit www.pasowine.com.